Posted July 29, 2010

Attention Dealer Principal or Internet Manager:                                                                                 

On July 1, 2010 we launched "The Canadian Automotive Indexing Directory".  CAID is a website that will list* the hotlinked websites of all
dealerships selling trucks and SUVs across Canada, sorted by province, by manufacturer and by city.  CAID is supported by some 90
domain names, all of which are germane to our purpose, driving Internet traffic to your dealership's website.  These domains include
findatruck.ca, findasuv.ca, truckfinder.ca, findatruck.us, findasuv.us etc., the latter two exposing CAID to US customers.  Click on
any of these hotlinks to arrive at our CAID site.

CAID then is an enabling directory that works hand in hand with each dealer’s own website and/or hosting company.

We are not in the website business or the web hosting business.

THROUGH CAID, WE ARE IN THE INFORMATION BUSINESS, DIRECTING INTERNET TRAFFIC (POTENTIAL SALES' LEADS) TO
TRUCK AND SUV DEALERS ACROSS CANADA.  Any person, who either inquires about a truck or SUV on the Internet or out of the
printed material, is led to your dealership’s website with just 3 clicks of their mouse, from anywhere in the world!

MARKETING WITH DOMAINS Creates a call to action for any Internet or printed material consumer viewing certain domains.  For any
franchise, NEW / pre-owned truck or SUV dealer, it will create new business.  This is a relatively new marketing concept called marketing
with domains.

There are only two ways to get Internet traffic onto your website.  First is an Organic search, where the consumer types what they are
searching for into their browser's search line.  How will they find you or your dealership ?   Second, is a Paid search, where your
dealership pays an Internet search company (Google, Yahoo, MSN etc.) a fee to be listed on the Internet.  This does not automatically
mean that the consumer can find your dealership's website, especially if they don't know you exist. You now have a third option with CAID,
which integrates an ingredient called marketing with domains and exposes your dealership’s website to the world.  Through CAID your
dealership's website will be viewed by more visitors than ever, looking to purchase or lease a vehicle or to find out more information, from
you.

EXPOSURE IS THE NAME OF THE GAME.  Today, electronic messaging is everywhere.  Everyone in the western world has access to a
computer, but the consumer cannot find your dealership’s website without direction and this is where CAID comes in.  Have your website
exposed to the world.  Let everyone know the 3 W's of Internet marketing!

WHO YOU ARE / WHERE YOU ARE / WHAT YOU HAVE FOR SALE or LEASE.  CAID has no private sales or any other distractions,
just government certified, Canadian automotive dealers promoting their products.

The Internet consumer is only interested in one thing (instant gratification), how quickly can I purchase or lease that vehicle.  With the
Internet consumer, you have about two minutes in order to create a "call to action".  That is why the three basic secrets of Internet
marketing must be adhered to (pictures – prices – descriptive content).  You would be amazed at how many dealers do not know how to
cater to the Internet consumer.  You are or soon will be receiving more inquiries via the Internet than walk in traffic, so it is a must that you
treat your Internet business seriously.  Walk in traffic that has not already researched the Internet is rapidly becoming a thing of the past.  
Internet traffic is here now.  Is your dealership taking full advantage of all the Internet has to offer in the form of Exposure, Sales Leads and
Increased Profit?

Click on www.findatruck.ca OR cut and paste findatruck.ca into the address box after http://www.   at the very top of your browser's page
OR enter findatruck.ca into the search box of your computer, all actions will put you onto the CAID website.

Please evaluate CAID's usefulness to your dealership and let me know, good or bad at president@findatruck.ca  I will publish your
comments with attribution, if you permit, so that other dealers can review them.

Thank you,
Don MacMillan

*CAID is adding new dealerships weekly.
Posted November 3, 2010

Today we have added Trade Info, to the Canadian Automotive Indexing Directory.  The content of this new page is directed to Trade
persons only and to access this unique page requires a User Name and Password.

To ensure that access to this Trade Info is restricted to persons working in franchised automobile dealerships only, we require all
applications for the User Name and Password to come from a computer terminal in the dealership applying for access.

Please send all requests for access to webman@findatruck.ca
Trade Letter